Sustainable Tourism Leadership: Kingston Khoo's Journey in Marketing and GTSC Training

"The only thing standing between you and outrageous success is continuous progress you need discipline." — Dan Waldschmidt

6/27/20242 min read

In the realm of hospitality and sustainable tourism, Kingston Khoo stands as a distinguished professional with a multifaceted career that blends marketing prowess with a deep commitment to environmental conservation. Currently serving as the Head of Marketing & E-commerce for Hotels at Tradewinds Corporation Berhad, and simultaneously holding the role of President at Eco-STEPS Malaysia, Kingston Khoo is a trailblazer in promoting sustainable practices within the tourism industry.

A Visionary Leader in Marketing and E-commerce:

1. Strategic Leadership at Tradewinds Corporation Berhad:

  • As the Head of Marketing & E-commerce for Hotels at Tradewinds Corporation Berhad, Kingston Khoo leads the charge in shaping and executing the company's marketing strategies. His visionary approach encompasses not only driving revenue but also integrating sustainable practices into the hospitality sector.

2. Navigating Dynamic Markets:

  • Kingston's extensive experience in the hospitality industry, including his tenure as the Director of Sales Marketing at Mutiara Taman Negara, showcases his adeptness at navigating dynamic market landscapes. His strategic contributions have played a pivotal role in the success and growth of various hotel and tourism services.

3. Product Development Expertise:

  • Serving as the Product Development Manager at Discovery Overland Holidays, Kingston demonstrated his expertise in crafting and refining tourism products. His insights have been instrumental in shaping offerings that resonate with evolving consumer preferences and industry trends.

Commitment to Sustainable Tourism:

1. President of Eco-STEPS Malaysia:

  • Kingston Khoo's commitment to sustainable tourism is exemplified by his role as the President of Eco-STEPS Malaysia. In this capacity, he champions the cause of environmental preservation and advocates for eco-friendly practices within the tourism sector.

2. Advocacy for Responsible Business Practices:

  • Kingston's dedication goes beyond rhetoric; he actively engages in initiatives that promote responsible business practices. His advocacy extends to raising awareness about environmental conservation, ensuring that the industry's impact is minimized while fostering positive change.

Educational Foundation and Versatility:

1. Educational Background in Marketing:

  • Kingston Khoo's journey is underpinned by a solid educational foundation—a Bachelor's degree in Marketing from Universiti Teknologi Malaysia. This academic background laid the groundwork for his multifaceted career, providing a comprehensive understanding of marketing principles.

2. Versatile Professional Expertise:

  • Kingston's versatility is evident in his range of expertise, spanning from sales and marketing to sustainable tourism advocacy. This diverse skill set positions him as a professional capable of driving positive change and growth within the industry.

The Focus on Sustainable Practices:

1. Integration of Sustainability in Hospitality:

  • Kingston's current focus on integrating sustainable practices into the hospitality sector reflects his forward-thinking approach. By infusing eco-friendly initiatives into business strategies, he contributes to the long-term viability of the industry and sets a benchmark for responsible tourism.

2. Leadership Amidst Global Challenges:

  • In a world facing environmental challenges, Kingston Khoo's leadership becomes even more significant. His efforts to steer both Tradewinds Corporation Berhad and Eco-STEPS Malaysia towards sustainability underscore his dedication to overcoming global challenges through responsible and ethical business practices.


Kingston Khoo's journey in marketing and sustainable tourism exemplifies a harmonious integration of business acumen and environmental stewardship. As a certified GTSC trainer, his commitment to responsible tourism practices extends beyond his professional roles, making a lasting impact on the industry. Kingston Khoo's story is one of leadership, innovation, and a steadfast dedication to creating a sustainable future for the tourism sector—one where success is measured not only in profits but in the positive impact on the planet.